Yes, Gofer does allow you to price match by using the bookmark feature . Simply bookmark all the items you wish to price match and show them to the cashier at the grocery store.

A Gofer run happens after you enter your grocery list and send it to Gofer. Gofer then searches all the stores within your selected radius (e.g., 5 km from your postal code) in real time, comparing each item, including flyer sales. 

Gofer analyzes all the items based on $/100g or $/100ml to determine the best prices. Then, based on the number of stores you wish to visit in a given week, Gofer tells you what products to buy at which stores, saving you approximately 10–25% on groceries.

Absolutely! With Gofer, you can create custom grocery lists and name them anything you like from your weekly staples to special occasions like a birthday party or Super Bowl Sunday. You can reuse your lists anytime, add or remove items whenever you need, and keep everything organized. Plus, Gofer keeps a handy master list of everything you’ve shopped for, so adding your go-to items is quick and easy. Once your list is ready, just send it to Gofer to instantly see where you’ll save the most.

To perform a quick search, tap the find icon and enter the product name. The more descriptive you are, the more refined your results will be (e.g., “cheddar cheese” vs. “Black Diamond cheddar cheese”). 

Note: The more refined the search, the fewer options you’ll have, which may slightly reduce your savings. 

You can also perform a quick search by tapping the find icon and then the camera. Take a picture of the item and use it to search.

Gofer uses an algorithm to determine the lowest-cost combination of products and stores to minimize your overall shopping expenses. Doing this manually could take hours (or even days), but Gofer does it instantly! 

Gofer’s smart AI scans grocery store shelves and deals in real time, bringing you the latest prices for items on your list. No more guessing or store-hopping, just instant access to the best deals so you can shop smarter and save more! 

Once you choose a store as your usual store during onboarding we compare all items to that store. If your store is not listed pick a similar store in terms of prices as all stores are not available, i.e. Metro for Sobeys.  This store is the only store we will compare with when calculating savings.  Savings are an estimate and are calculated using a common package size.  For instance, if hamburger is $1.50/100 grams at one store and the package size is 1kg and $1.75/100 grams at the comparison store for a 1.2kg package, then we will take the weight of the best deal: 

$1.75X10=$17.50 

$1.50×10=$15.00 

Savings = $2.50 

The above works the same way when comparing volume. 

If each product’s weight or volume is the same, then we just subtract the higher price from the lower price for savings. 

If it is a branded product – i.e.1lb of  Gaylea Salted Butter, then we apply the saving only to matching Gaylea Salted Butter.  However, if you enter butter, we will compare all equivalent products by weight or volume but disregard brand, i.e. all one-pound salted butter. 

If the AI does not have confidence that it has a matching product in your favorite store it will remove that product from the saving calculation.  For instance, if you purchase a unique product only sold at one store and we cannot find a good match at any other store we will remove that product from our savings calculation.  This may occur more often for branded grocery store products, i.e. President’s Choice. 

Yes! Gofer includes weekly grocery flyers from participating stores, allowing you to view current promotions and discounts. Flyer information is also factored into each Gofer run. 

Yes! Gofer works in any English-speaking city across Canada. Simply update your desired location and radius within the app, and Gofer will show you the best deals available in your area.

Gofer works fast, but the exact time varies depending on your list size and the number of stores analyzed. The AI takes a few moments to scan shelves, compare deals, and ensure you’re getting the most accurate, up-to-date prices. 

If you find it’s taking too long, adjust your radius to a smaller number. For example, a 10 km radius works well in North Bay, but in downtown Toronto, you may want to reduce it to 3 km to speed things up.

If you want to change a product in the Gofer results screen (e.g., selecting a different brand), just click the options button and make the change.

If you didn’t get the product you were expecting, click the option button and provide Gofer with more details, for example, if you wanted a fresh bunch of celery but received celery root instead.

Absolutely! Gofer lets you customize your shopping experience by excluding stores you’d rather skip. Simply adjust your preferences in the app and deselect the stores you don’t want included, so you only get deals from stores that work best for you.

Tapping the checkmark indicates that you’ve purchased or accounted for the item. It gets marked as completed and removed from your active list, helping you track your progress and making your list easier to manage.

Yes! Gofer provides a text-based view of your shopping list, accessible through the app, allowing you to easily reference your list while shopping. You can check off items as you pick them up.

No problem! If you accidentally mark an item as completed, you can undo this action by navigating to your completed items and restoring it to your active list.

Absolutely! You can add additional items to your shopping list anytime. After updating your list, Gofer will reprocess the information to provide updated store recommendations and pricing.

Yes! Gofer calculates your total basket price based on the number of stores you shop at. 

Want to maximize savings with a multi-store trip or keep it simple with just one stop? Gofer provides the breakdown so you can choose the best strategy for your budget and time! 

Use the slider to adjust from 1 to 6 stores and see the price differences. 

Note: Prices are calculated based on $/100g or $/100ml, so sometimes prices may appear higher because you’re getting more value (e.g., 2 lbs of chicken vs. 1 lb).

Yes! Gofer includes a map feature that shows the locations of recommended grocery stores, helping you plan your shopping route efficiently. To access the map, tap Settings at the bottom of the app, then scroll to the Map section.

After every Gofer run, you’ll see a list of stores we’ve analyzed along with the prices for your items. To view the full list of stores anytime, go to Settings, tap on your postal code, then select “See List” to view all stores included in your run. 

Gofer compares prices across multiple stores and calculates the total cost of your list, highlighting the best shopping route for maximum savings. 

Want to compare? Remove all stores except the one(s) you normally shop at, see your total basket price, and then compare it to the Gofer-optimized basket.

To ensure you’re using the most up-to-date version of Gofer, check for updates in your device’s app store.

Gofer relies on real-time pricing data from grocery stores that provide online product listings or digital pricing feeds. Some stores, like Sobeys, Safeway, and other Empire Group stores, are not included because they do not publicly share their pricing data in a way that Gofer can access. 

Additionally: 

• IGA (Quebec) – Since Gofer currently operates only in English-speaking cities across Canada, Quebec-based stores like IGA are not included. 

• Foodland and similar stores – These stores do not have online product listings, making it impossible for Gofer to scan their prices. 

We continuously monitor store availability and will update Gofer if new pricing data becomes accessible.

A Gofer run happens after you enter your grocery list and send it to Gofer. Gofer then searches all the stores within your selected radius (e.g., 5 km from your postal code) in real time, comparing each item, including flyer sales. 

Gofer analyzes all the items based on $/100g or $/100ml to determine the best prices. Then, based on the number of stores you wish to visit in a given week, Gofer tells you what products to buy at which stores, saving you approximately 10–25% on groceries.

Absolutely! With Gofer, you can create custom grocery lists and name them anything you like from your weekly staples to special occasions like a birthday party or Super Bowl Sunday. You can reuse your lists anytime, add or remove items whenever you need, and keep everything organized. Plus, Gofer keeps a handy master list of everything you’ve shopped for, so adding your go-to items is quick and easy. Once your list is ready, just send it to Gofer to instantly see where you’ll save the most.

To perform a quick search, tap the find icon and enter the product name. The more descriptive you are, the more refined your results will be (e.g., “cheddar cheese” vs. “Black Diamond cheddar cheese”). 

Note: The more refined the search, the fewer options you’ll have, which may slightly reduce your savings. 

You can also perform a quick search by tapping the find icon and then the camera. Take a picture of the item and use it to search.

Gofer uses an algorithm to determine the lowest-cost combination of products and stores to minimize your overall shopping expenses. Doing this manually could take hours (or even days), but Gofer does it instantly! 

Gofer’s smart AI scans grocery store shelves and deals in real time, bringing you the latest prices for items on your list. No more guessing or store-hopping, just instant access to the best deals so you can shop smarter and save more! 

Once you choose a store as your usual store during onboarding we compare all items to that store. If your store is not listed pick a similar store in terms of prices as all stores are not available, i.e. Metro for Sobeys.  This store is the only store we will compare with when calculating savings.  Savings are an estimate and are calculated using a common package size.  For instance, if hamburger is $1.50/100 grams at one store and the package size is 1kg and $1.75/100 grams at the comparison store for a 1.2kg package, then we will take the weight of the best deal: 

$1.75X10=$17.50 

$1.50×10=$15.00 

Savings = $2.50 

The above works the same way when comparing volume. 

If each product’s weight or volume is the same, then we just subtract the higher price from the lower price for savings. 

If it is a branded product – i.e.1lb of  Gaylea Salted Butter, then we apply the saving only to matching Gaylea Salted Butter.  However, if you enter butter, we will compare all equivalent products by weight or volume but disregard brand, i.e. all one-pound salted butter. 

If the AI does not have confidence that it has a matching product in your favorite store it will remove that product from the saving calculation.  For instance, if you purchase a unique product only sold at one store and we cannot find a good match at any other store we will remove that product from our savings calculation.  This may occur more often for branded grocery store products, i.e. President’s Choice. 

Yes! Gofer includes weekly grocery flyers from participating stores, allowing you to view current promotions and discounts. Flyer information is also factored into each Gofer run. 

Yes! Gofer works in any English-speaking city across Canada. Simply update your desired location and radius within the app, and Gofer will show you the best deals available in your area.

Gofer works fast, but the exact time varies depending on your list size and the number of stores analyzed. The AI takes a few moments to scan shelves, compare deals, and ensure you’re getting the most accurate, up-to-date prices. 

If you find it’s taking too long, adjust your radius to a smaller number. For example, a 10 km radius works well in North Bay, but in downtown Toronto, you may want to reduce it to 3 km to speed things up.

If you want to change a product in the Gofer results screen (e.g., selecting a different brand), just click the options button and make the change.

If you didn’t get the product you were expecting, click the option button and provide Gofer with more details, for example, if you wanted a fresh bunch of celery but received celery root instead.

Absolutely! Gofer lets you customize your shopping experience by excluding stores you’d rather skip. Simply adjust your preferences in the app and deselect the stores you don’t want included, so you only get deals from stores that work best for you.

Tapping the checkmark indicates that you’ve purchased or accounted for the item. It gets marked as completed and removed from your active list, helping you track your progress and making your list easier to manage.

Yes! Gofer provides a text-based view of your shopping list, accessible through the app, allowing you to easily reference your list while shopping. You can check off items as you pick them up.

No problem! If you accidentally mark an item as completed, you can undo this action by navigating to your completed items and restoring it to your active list.

Absolutely! You can add additional items to your shopping list anytime. After updating your list, Gofer will reprocess the information to provide updated store recommendations and pricing.

Yes! Gofer calculates your total basket price based on the number of stores you shop at. 

Want to maximize savings with a multi-store trip or keep it simple with just one stop? Gofer provides the breakdown so you can choose the best strategy for your budget and time! 

Use the slider to adjust from 1 to 6 stores and see the price differences. 

Note: Prices are calculated based on $/100g or $/100ml, so sometimes prices may appear higher because you’re getting more value (e.g., 2 lbs of chicken vs. 1 lb).

Yes! Gofer includes a map feature that shows the locations of recommended grocery stores, helping you plan your shopping route efficiently. To access the map, tap Settings at the bottom of the app, then scroll to the Map section.

After every Gofer run, you’ll see a list of stores we’ve analyzed along with the prices for your items. To view the full list of stores anytime, go to Settings, tap on your postal code, then select “See List” to view all stores included in your run. 

Gofer compares prices across multiple stores and calculates the total cost of your list, highlighting the best shopping route for maximum savings. 

Want to compare? Remove all stores except the one(s) you normally shop at, see your total basket price, and then compare it to the Gofer-optimized basket.

To ensure you’re using the most up-to-date version of Gofer, check for updates in your device’s app store.

Gofer relies on real-time pricing data from grocery stores that provide online product listings or digital pricing feeds. Some stores, like Sobeys, Safeway, and other Empire Group stores, are not included because they do not publicly share their pricing data in a way that Gofer can access. 

Additionally: 

• IGA (Quebec) – Since Gofer currently operates only in English-speaking cities across Canada, Quebec-based stores like IGA are not included. 

• Foodland and similar stores – These stores do not have online product listings, making it impossible for Gofer to scan their prices. 

We continuously monitor store availability and will update Gofer if new pricing data becomes accessible.