Let’s face it: grocery shopping is a routine. We all have that one store where we feel comfortable. We know the layout. We have the loyalty card. We wave to the same cashier on Saturdays.
But here’s a hard truth most of us don’t realize:
That loyalty might be costing you hundreds of dollars a year.
The Loyalty Program Illusion
Store loyalty programs sound great on paper, earn points, get rewards, maybe a birthday discount. But have you ever done the math?
Most point programs give you 1 point per $1 spent, and it often takes 10,000 points just to get $10 back. That means you’d have to spend $1,000 to earn what Gofer.run might help you save in just a few trips.
Not so rewarding after all.
Real-World Example: The Weasel Watch
Let’s talk Charmin.
One of our Gofer beta testers spotted Charmin Ultra Soft toilet paper for $13.99 at Food Basics and the exact same pack was $21.99 at Independent. That’s an $8 difference on one item.
Now imagine that happening across your whole cart. Groceries aren’t cheap right now, so why shop blind?
Why Do We Stay Loyal?
It’s not just about the points. There’s comfort in familiarity. You know where the pasta is. You like the music. Maybe your mom always shopped there.
But just because it’s comfortable doesn’t mean it’s cost-effective.
It’s like always going to the same gas station even when the one down the road is 15 cents cheaper per litre.
What If You Could Still Shop Smart and Stay Loyal?
We’re not saying you should abandon your favourite store forever. But what if you had the power to know exactly when it makes sense to shop there and when it doesn’t?
That’s where Gofer.run comes in. We scan prices in real time from your local stores and show you where your grocery list will cost less without you having to flip through 5 flyers and a calculator.
You stay in control. Gofer just gives you the advantage.
Try the Gofer Challenge
Next time you shop, give this a try:
- Make your grocery list like usual.
- Plug it into Gofer.run (it’s free to use while in beta).
- See what your cart would cost across your local stores.
- Decide whether your loyalty is really worth the extra $20+.
We dare you to try it once and not be hooked.
Final Thought: Loyalty Should Be Earned
Your loyalty is valuable. It deserves real rewards not overpriced apples and “exclusive” deals on things you don’t need.
So the next time you walk into the same old store, ask yourself:
Is my loyalty being rewarded or exploited?
We dare you to try it once and not be hooked.