…and how Gofer can help you spot the sneaky markups
If your grocery bill feels higher than ever, but your cart looks emptier, you’re not imagining it. Grocery prices in 2025 are unpredictable and some everyday items are quietly draining your budget more than you think.
At Gofer, we track grocery prices across major stores, and here’s what we’ve learned: these 10 common items often have wildly different prices depending on where you shop.
Let’s break it down:
1. Shredded Cheese
Overpay risk: High
Shredded cheese is all about convenience, but that bag could cost you up to 40% more than a block of the same cheese.
Gofer Tip: We show you the cheapest format right now, so you don’t get gouged for pre-grated cheddar.
2. Cereal
Overpay risk: Very high
We’ve seen the same box of cereal cost $3 more from one store to the next.
Gofer Tip: You’ll know where the real breakfast deals are before you even leave the house.
3. Toilet Paper
Overpay risk: Medium
Bulk packs can be deceiving. Bonus rolls? Fancy packaging? Not always worth it.
Gofer Tip: We help you compare cost per roll to get the best actual deal.
4. Frozen French Fries
Overpay risk: Huge
We’ve seen fries go for $1.99 at one store and $5.49 at another. Same brand. Same bag.
Gofer Tip: We’ll flag the lowest price near you—no ketchup needed.
5. Yogurt Tubs
Overpay risk: Moderate
Tubs are better value than single-serves but still vary $2+ between stores.
Gofer Tip: Gofer ranks yogurt by best value per gram.
6. Ground Beef
Overpay risk: High
Pricing can jump by over $3 per pound between stores.
Gofer Tip: Choose lean, extra-lean, or regular and we’ll show you the cheapest option in your area.
7. Eggs
Overpay risk: Variable
Free-run, organic, Omega-3—great choices, but prices jump fast.
Gofer Tip: We don’t judge your egg preference we just show you the best-priced carton.
8. Coffee
Overpay risk: High
Pods, grounds, whole beans… and wildly different pricing everywhere.
Gofer Tip: We flag the lowest cost per 100g so you never overpay for your caffeine fix.
9. Granola Bars
Overpay risk: Sneaky
These snack bars pack more price than protein sometimes.
Gofer Tip: Find your kids’ favourites without breaking the snack budget.
10. Orange Juice
Overpay risk: Very high
$3.99 or $6.99? Same juice, very different checkout totals.
Gofer Tip: Never pay premium prices for your morning sip again.
Don’t Let Your Cart Get Weaseled 🛒
With Gofer, you get smart price comparisons before you shop. No flipping through flyers. No driving all over town.
➡️ Download Gofer. Let us find the savings so you can get on with your life.